A collaboration between the California Native Plant Society and Sierra Forest Legacy, California Fire Facts is a community resource that provides factual information and science-based solutions for restoring fire's beneficial role in California in ways that keep communities safe and habitats healthy. The associated website and social media toolkit are used to power advocacy for state funding measures, as educational resources for forested communities, and a hub for fact-based media around fire. I led the brand development, communication planning, and launch of this campaign with WinningMark.