Every three years, the California Native Plant Society (CNPS) hosts the largest conference dedicated to native plants. I led the strategic planning and branding for the 2022 conference, developing a program that sought to center Native voices, foster greater inclusion in the native plant movement, and inspire deeper connections among conference goers. For the art direction, I worked with artist Carly Lake to reimagine a brand that celebrates the diversity of backgrounds, disciplines, and perspectives that comprise the native plant community.