The National Tropical Botanical Garden is a Congressionally chartered network of five botanical gardens in Hawaiʻi and Florida. With Anthology Marketing Group, I led a rebrand to bring clarity and cohesion to how NTBG presents itself to audiences worldwide. We developed a brand architecture that gave each garden a distinct yet interralated identity while presenting the organization as a unified whole. The rollout encompassed a comprehesnive website overhaul, new garden signage, refreshed marketing materials, and updated visual standards. The rebrand received a gold Pele Award from the American Advertising Federation.